By M. Carmichael
Buyographics follows 11 American households and explores how their existence judgements effect shopper habit. this isn't only a facts e-book, simply because every one of those numbers - in datasets enormous and small - is somebody. As you learn their tales, tendencies come to existence and supply a better realizing of ways to arrive your target.
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Additional resources for BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
26 They did even better during this recession. ”27 How Are Marketers Reacting? When marketers talk about the middle class, the conversation tends to go in one of three directions. First, there is certainly a school of marketers who aren’t paying much attention to this at all. Consumers are still buying their products, so 18 BUYographics perhaps it’s not as important that they’re buying slightly fewer of them, or buying them with slightly less frequency. It’s certainly not important that consumers have stopped buying someone else’s product in order to afford theirs.
To get to their house, you pass a lot of trees and open countryside and some fairly typical suburban malls, set well back from the road. Their house sits on a short street that branches off one of the main thoroughfares through the area. The street ends in a small cul-de-sac and is lined by about a half dozen homes. This particular development was 32 BUYographics built in the last decade, and the houses have a newer feel with clear attention to detail inside and out. A simple front door instead of a multistory entrance feature greets you.
If the internal issue with big data is sharing it between departments, the external issue with big data is privacy. Both the collection and use of big data set off alarm bells for consumers and regulators alike. One point you’ll hear again and again in this book is how big data is providing both opportunities for marketers and all-important value for consumers. Perhaps no one knows that better than Scott Howe, CEO of Acxiom Corporation, The Changing Middle Class 27 one of the largest storehouses of consumer data.