By Editors of Phaidon Press
Negative caliber photograph test. slightly legible.
I wish this will get trumped.
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Extra resources for Area
We used multiple letterforms, overlapping the C of Country to create thirty-something distinct logos, so it can be visibly displayed without ever feeling overused. indd 30 (Text) (Ray) (Fogra 39)Job:10-29438 Title:RP-Playing with Type #175 Dtp:225 Page:30 10/24/12 2:09 PM 10/24/12 2:08 PM 001-041_294 001-041_294 24/12 2:09 PM 24/12 2:08 PM 8 ampersands An ampersand is a ligature of the letters in et, Latin for and. Because of the stylized nature of this character, type enthusiasts are obsessed with it.
Indd 59 (Text) (Ray) project-based play (Fogra 39)Job:10-29438 Title:RP-Playing with Type #175 Dtp:225 Page:59 59 10/24/12 2:44 PM 10/24/12 2:43 PM Above: Sometimes a little bit of script can go a long way. indd 61 (Text) (Ray) (Fogra 39)Job:10-29438 Title:RP-Playing with Type #175 Dtp:225 Page:61 61 10/24/12 2:44 PM 10/24/12 2:43 PM 18 using found type Create a series of book covers that share the same found typography, with different treatments. Look for type. This could be letters you found at a flea market, old lead or wood type, alphabet refrigerator magnets, or abandoned signage.
Indd 63 (Text) (Ray) (Fogra 39)Job:10-29438 Title:RP-Playing with Type #175 Dtp:225 Page:63 63 10/24/12 2:44 PM 10/24/12 2:43 PM Process sketch of found letters as building signage, and final cover image (paired with Clarendon). The cover image was shot on location in Long Island City, Queens, New York, and the metal letters were shot in the studio. The inspiration was the famous Silver Cup sign. indd 64 (Text) (Ray) (Fogra 39)Job:10-29438 Title:RP-Playing with Type #175 Dtp:225 Page:64 10/24/12 3:20 PM 10/24/12 2:43 PM 042-079_294 042-079_294 24/12 3:20 PM 24/12 2:43 PM The illustration was drawn in Illustrator and then made into a four-part stencil.