By Jay H. Heyman
In All you would like is an effective suggestion, Jay Heyman indicates you the way to create robust advertising and marketing and ads principles that might dramatically bring up revenues to your enterprise. ideal for marketers and small company owners?or operators of any dimension company, for that matter?this precious advertising and marketing source may also help any enterprise stand out available to buy, construct greater marketplace proportion, achieve exposure, and scare the pants off the contest. This publication is the proper advisor to making really strong advertising messages.
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Additional info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
Indd Sec1:22 4/7/08 7:12:22 PM Please understand, I don’t mean this question in a confrontational sense along the lines of “You are really loudmouthed and arrogant. ” I mean it in the sense that the first thing you have to accomplish if you want customers to know who you are is for you to genuinely understand who you are. What is the essence of your business, the fundamental nature of your Phufkel? In short, what is your reason for being? What do you believe makes your Phufkels different? Why are yours better?
You will have to bring your own sensibility, talent, and personality into the creation of your ideas. You may not always agree that every example I present is what you would consider a good idea. I do hope that, while we will not have absolute agreement, you find genuine inspiration in these pages, treating it as a collection of candid advice from someone who honestly wants to help you to do a better job of creating profitable marketing ideas. Good Idea: Let’s assume you are not entirely new to this.
Good for you. The world of the creative selling/marketing idea is even more rewarding. More difficult? Sure. Possibly more fraught? No doubt. But there’s nothing like the rewards you can achieve from a good idea. As we all know, nothing is more powerful than an idea whose time has come, though I doubt Victor Hugo actually had this book in mind when he said that. The question is this: Is it really worth the effort it can take to create a good idea? Do you really need one? ” Given that information, we are left with the question, what does your business need to do to have your marketing message stand out from the other 4,999?