New PDF release: Advertising and Society: An Introduction

New PDF release: Advertising and Society: An Introduction

By Carol J. Pardun

Now revised and up to date to mirror the impression of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impact on society.

  • Expanded with 5 new chapters masking the influence of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in a variety of media; and the growing to be intrusiveness of web marketing
  • Explores a vast diversity of themes together with alcohol, tobacco, and intercourse in ads; the professionals and cons of unfavourable political advertisements; advergrames; and using stereotypes
  • Examines the effect of advertisements via its precise ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends giant readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject background and key concerns, in addition to student-friendly good points resembling rules for papers and questions for discussion

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Extra resources for Advertising and Society: An Introduction

Sample text

In the twenty-first century, advertising and marketing are essential to creating demand – whether it involves introducing a product in a cluttered global marketplace, inducing consumers to try a new item, or reinforcing their loyalty once they have switched. But marketing comes at a cost that must be taken into account when a manufacturer decides what price he or she will charge for a product. Accounting 101 teaches us that in order to make a profit, a producer needs to recoup all his or her costs – the fixed costs of developing and manufacturing the very first product, plus all the direct and indirect costs associated with each item he or she then offers to the consumers.

Steiner, R. L. (1973). Does advertising lower consumer prices? ): 19–26. Telser, L. G. (1964). Advertising and competition. Journal of Political Economy 72: 537–562. The Economic Impact of Advertising 17 Counterargument Advertising makes products more expensive Penny Abernethy University of North Carolina, USA As consumers, we witness it all the time. A new technology is unveiled with great fanfare – the iPhone, for example. “Early adopters,” who can afford the hefty price tag, race to purchase it and pronounce it a must-have.

Adults are not making voluntary decisions to practice poor consumer decision-making Advertising to Children 31 any more than children are, nor are adults any more aware of their biases. To keep marketers from advertising to children because children’s minds don’t work in accordance with some preset criterion is to presume that there is only one kind of mental process that marketers should be permitted to target. If this is true, then it applies as much to adults as to children. Stricter limits on advertising to children that are justified on the basis of cognitive incapacities create a slippery slope that would shut marketing down entirely (and thus the consumer economy too).

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