Advances in Advertising Research (Vol. III): Current - download pdf or read online

Advances in Advertising Research (Vol. III): Current - download pdf or read online

By Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)

​Advances in ads examine are released by way of the ecu advertisements Academy (EAA). This quantity is a compilation of analysis provided on the tenth foreign convention on learn in advertisements (ICORIA) which was once held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services, in addition to an more and more cluttered media setting, ads study is faced with a number of demanding situations. in contrast heritage, Advances in advertisements study (Vol. three) is gaining value in advancing, selling, disseminating, and stimulating top of the range advertisements examine. This publication offers cutting-edge study in overseas advertisements with twenty-nine articles through popular ads and communique students from the global ICORIA network.

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Smeesters, D. and N. Mandel (2006), “Positive and Negative Media Image Effects on the Self,” in: Journal of Consumer Research, 32(4), 576-582. ; Mussweiler, T. and N. Mandel (2010), “The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications,” in: Journal of Consumer Research, 36(6), 930-949. ; Stapel, D. ; Siero, F. W. and H. Mulder (2010), “Beauty as a Tool: The Effect of Model Attractiveness, Product Relevance, and Elaboration Likelihood on Advertising Effectiveness,” in: Psychology & Marketing, 27(12), 1101-1121.

Ray (1986), “Affective Responses Mediating Acceptance of Advertising,” in: Journal of Consumer Research, 13(2), 234-249. Berman, M. ; Jonides, J. and S. Kaplan (2008), “The Cognitive Benefits of Interacting with Nature,” in: Psychological Science, 19(12), 1207-1212. Berto, R. (2005), “Exposure to Restorative Environments Helps Restore Attentional Capacity,” in: Journal of Environmental Psychology, 25(3), 249-259. Bosselmann, P. and H. K. ) R. Bechtel, R. Marans, W. Michelson, New York: Van Nostrand Reinhold, 162-190.

Acknowledgments This research received financial support from research grants Saiotek SPE10UN29, EHU10/13 and FESIDE Foundation. 6 References Allen, C. ; Machleit, K. A. and S. Schultz Kleine (1992), “A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience,” in: Journal of Consumer Research, 18(4), 493-504. Batra, R. and M. L. Ray (1986), “Affective Responses Mediating Acceptance of Advertising,” in: Journal of Consumer Research, 13(2), 234-249.

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