Download e-book for kindle: A Technique for Producing Ideas (Advertising Age Classics by James Webb Young

Download e-book for kindle: A Technique for Producing Ideas (Advertising Age Classics by James Webb Young

By James Webb Young

A approach for generating rules ,reveals an easy, brilliant idea-generation method that has stood the attempt of time.

First provided to scholars in 1939, released in 1965, and now reissued for a brand new iteration of advertisements pros and others seeking to jump-start their artistic juices, this robust advisor information a five-step technique for accumulating details, stimulating mind's eye, and recombining outdated components into dramatic new ideas.

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Extra info for A Technique for Producing Ideas (Advertising Age Classics Library)

Sample text

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