By Susan Sweeney CA CSP HoF
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series
Com) tion and get them to do what it is you want them to do. Internet users don’t want to read pages and pages of text—they want to get what they’re looking for quickly. Online copywriters know that the text should be short, to the point, and written so it can easily be scanned. Always review what the online copywriter has done. You want to make sure that the substance of your text has stayed the same and only the form has been changed. After you have reviewed and approved the online copywriter’s work, you want to have the content reviewed and edited by an Internet marketer.
You might want to check your Web traffic analysis to see what browsers your Web site visitors are using. Also make sure that you review your site on both a Mac and a PC, as sometimes your Web site looks different depending on the platform. Design your site for various screen widths. Try to accommodate visitors regardless of the screen resolution they use. Some Web users still run their systems at 640 pixels by 480 pixels; keep this in mind when designing your site. Use your Web traffic analysis software to determine the screen resolution preferences of your visitors.
Alt attributes Visual Notes Check your site using different browsers. What viewers see when your site is downloaded depends on what browser they are using. Different browsers display the same Web site differently. Before you post your site online, check your Planning Your Web Site 23 site with the most popular browsers. You might want to check your Web traffic analysis to see what browsers your Web site visitors are using. Also make sure that you review your site on both a Mac and a PC, as sometimes your Web site looks different depending on the platform.