Susan Sweeney CA CSP HoF's 101 Ways to Promote Your Web Site PDF

Susan Sweeney CA CSP HoF's 101 Ways to Promote Your Web Site PDF

By Susan Sweeney CA CSP HoF

Expanding website site visitors takes artistic making plans and standard upkeep. This booklet outlines instruments comparable to templates, checklists, and types in addition to suggestions like utilizing e-mail, hyperlinks, and web advertising that would raise the variety of repeat viewers and first-time hits.

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Additional resources for 101 Ways to Promote Your Web Site

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Scrolling marquees are difficult to read and are not compatible with all browsers. Simply post text directly on your pages if you have something important to say. Other Notes Your home page should be 50 KB or less and should be disHome page played on no more than one or two screens. Studies have shown that visitors rarely wait beyond 15 seconds to download a site. The main page Test the download time of your site using different connection of a Web site. speeds to ensure that it is reasonable for all users.

There are many ways to encourage viral marketing. These are discussed in detail in Chapter 4. Leveraging Your Sales Force If your objectives include trying to sell your products, you might want to leverage your sales force by making use of an affiliate or associate program. Affiliate programs once again use the advantage of having your site recommended to create traffic to your site. The difference is that an affiliate program is more formal than just having your site recommended by site visitors.

Include your privacy policy. ) will and will not be used. This makes visitors more comfortable submitting inquiries to your site or joining your mail list. Minimize use of background sounds and autoplay sounds. Some people surf the Web from their office at work and wish to discreetly go from one site to the next. Background sounds and sounds that load automatically can compromise their discreetness. Give your visitors the option of listening to a sound, but do not force it upon them. Text Notes The tone of your text and the design of your graphics conveys your intended image.

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