By Andrew Griffiths
Read or Download 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising PDF
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Additional resources for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
The clearer your goals and objectives are the greater the chance your television advertising campaign will be a success. In recent years there has been a move towards simple commercials promoting one key aspect of a business or one specific product. The reason for this is simply that there are so many advertising messages being bombarded on consumers that one well-sold point has a far greater chance of sinking in than half a dozen points fired at the consumer. When it comes to deciding what you want to sell there are a number of options.
While being told to watch television may sound like heaven for some people for others it is a chore. Put it down to market research and a driving desire to make your business successful. In this section I look at all aspects of television advertising, from producing a television commercial to buying airtime: #12 #13 #14 #15 What are you trying to sell? The steps to making a good television commercial Keep a notepad by the television Sell the benefits to the consumer 35 101 Advertise 29/6/06 1:41 PM Page 36 101 WAYS TO ADVERTISE YOUR BUSINESS #16 #17 #18 #19 #20 #21 #22 Make your television commercial stand out from the crowd What are demographics and how can you use them?
For example, if you run a sporting shop and you want to advertise punching bags for men, you can specifically target men of a certain age bracket, in certain vocations and with certain interests (specifically sporting in this case). This takes the hit-and-miss aspect out of your advertising, but it does highlight the importance of you being clear about your targeted customers. 43 101 Advertise 29/6/06 1:41 PM Page 44 101 WAYS TO ADVERTISE YOUR BUSINESS Demographic figures can be supplied by all companies selling advertising and if they can’t, I would be hesitant to recommend advertising with them.